ROLE OF
ENTREPRENEUR
·
An
entrepreneur is one who has;
·
A new and
unique idea for a new business
·
Invests
some of its own investments and savings
·
Accepts
the responsibility of management
·
Accepts
the possible risk of failure
CHARACTERISTICS
OF A SUCCESSFUL ENTREPRENEUR
·
Innovation
·
Commitment
and self-motivation
·
Multi-skilled
·
Leadership
skills
·
Self-confidence
and ability to bounce back
·
Risk
taking
MAJOR
CHALLENGE FACED BY ENTREPRENEUR
Identifying
successful business opportunity
A new idea
can come from;
·
Own skills
or hobbies
·
Previous
employment skills
·
Franchising
conferences and exhibitions
·
Small
budget market research
Sourcing capital (finance)
·
This tops
in the difficulty level for entrepreneurs
·
Lack of
sufficient own finance
·
Lack of
awareness of financial support and grants available
·
Lack of
keeping accounts
·
A poorly
produced business plan
Determining a
location
·
A good
location costs more
·
It
increases overhead expenses
·
Chances of
success increase but break-even level increases too
Operating from home is the most common way but has following
drawbacks
·
It is away
from main business areas
·
It lacks
status
·
It may
cause family tension
·
It is
difficult to separate personal and professional life
Competition
Unless the
business idea is unique they have to face a very fierce full competition
Building a
customer base
This can be
done by
·
Providing
personal customer care
·
Knowledgeable
pre and after sales service
·
Providing
one off customer requests that larger firms may be reluctant to provide
REASONS FOR
FAILURES
Lack of
record keeping
Lack of cash
and working capital
They should
·
Construct
a cash flow
·
Inject
sufficient capital
·
Establish
good relations with banks
·
Use
effective credit control over customers’ account
Poor
management skills
This mainly
includes
·
Leadership
skills
·
Cash
handling and cash management skills
·
Planning
and coordination skills
·
Decision
making skills
·
Communication
skills
·
Marketing,
promotion and selling skills
Changes in
the business environment
This may turn
a venture from a successful one to a loss making enterprise
·
New
competitors
·
Legal
changes
·
Economic
changes
·
Technological
changes
COMMON TYPE OF
ENTREPRENEURIAL BUSINESSES
·
Primary
sector
Fishing, gardening etc
·
Secondary
sector
Jewellery making, dress making,
·
Services
sector
Hairdressing, car repairs, restaurants
IMPACT OF
ENTERPRISE ON COUNTRY’S ECONOMY
·
Employment
creation
·
Economic
growth
·
Firm’
survival and growth
·
Innovation
and technological changes
·
Exports
·
Personal
development
·
Increased
social cohesion